The Washington Liquor Control Board has finally announced a tentative date for when marijuana aficionados can start purchasing recreational pot legally in stores. The board says that it will begin issuing licenses for marijuana retailers on Saturday, July 7 to about 20 or so stores in the state, and that these establishments can open their doors to customers on July 8 if they have completed all of the necessary steps required to register their products for the board's tracing program.
Once the first wave of stores opens, other licenses will be approved later on in the summer. So you can bet that advertisements for pot retailers and related products and services will soon be cropping up all over Washington in various forms. If the marijuana legalization experience in Colorado is any guide, some of these ads will be found in very unusual places. One attorney there is experimenting with a new marketing channel: ads on pot cigarette rolling papers.
Jay Tiftickjian, a Denver-area DUI attorney, has had rolling papers printed with packaging bearing his likeness, firm name, and office phone number - along with the phrase "Enjoy the trip, but don't drive high." He hopes that the papers will serve as a warning to Coloradoans to refrain from driving after smoking pot, while advertising his services should anyone be arrested for DUI. Tiftickjian is not selling these papers, but is instead giving them away to marijuana dispensaries, smoke shops, record stores, and individuals. Underneath the cover of the packaging, Tiftickjian has also included tips on how to avoid getting a DUI in Colorado.
Will we soon start seeing similar pot-related innovative advertisements across Washington?