Willie Nelson will be forever remembered as a stalwart of country music in the U.S. But his name also evokes chuckles from people who are amused by his longtime support of marijuana. And a recent announcement by Nelson may result in more jokes and sardonic comments at his expense.
But it's quite possible that when all is said and done, Nelson may be laughing all the way to the bank.
An article in The Daily Beast last week revealed that the launch of a Nelson-branded marijuana strain is in the works. According to a PR spokesman for the country legend, the product will be called Willie's Reserve, and it will be touted as one of the (if not the) first connoisseur marijuana brands ever.
But the revelation of Willie's Reserve sort of "buries the lede" regarding Nelson's reported future plans for pot. The spokesman added that not only do they plan to sell Willie's Reserve in recreational marijuana shops (like those in Washington and Colorado); but that Nelson also hopes to open up his own retail outlet(s) as well. In fact, the vision as described in the article depicts a "Whole Foods" business model - where the store offers its own brands of marijuana products as well as those which meet certain predetermined standards of quality, purity, and eco-friendliness. And the best part? The timeframe as stated by the PR spokesman involves opening the first retail store sometime within the next calendar year.
Of course, the success of this concept largely depends on how widely the national marijuana legalization movement spreads and the extent to which states allow the private sector to grow, distribute, and sell pot. But if Nelson's dream becomes reality over the next several years, the oft-maligned marijuana proponent might actually have the last laugh.